Who are the Top Chinese Fashion Brands Diving into Web3

China has always had a large and influential fashion industry. But in recent years, Chinese fashion brands have been making waves both at home and abroad with their innovative designs and unique perspectives. And with the rise of Web3, these brands are poised to take on even more of the global market.
Some of the top Chinese fashion brands that are diving into Web3 include:

GUO PEI X UNXD

GUO PEI X UNXD is a top Chinese fashion brand that is diving into Web3. They are known for their luxurious and opulent designs, which have won them acclaim both at home and abroad.

The prestigious Chinese fashion house Guo Pei has announced that it will participate in the inaugural Metaverse Fashion Week, which will be held in Decentraland and will be co-hosted by the luxury NFT marketplace UNXD. The luxury brand's presentation was billed as a "sensorial experience" and was held within the confines of the MVFW's area.

The digital collections of fifty different companies, including Etro, Dundas, and Estée Lauder, were presented for the first time at the Luxury Fashion District of Decentraland, which is a new destination in the virtual world of Decentraland (modeled on Avenue Montaigne in Paris). The designer will be among the pioneers who usher the complexities of haute couture into the metaverse.

In February, the British brand ROKSANDA released a series of non-fungible textiles (NFTs), one of which was a non-fungible version of a sculptural demi-couture gown that had been shown on the physical runway. This transformation was carried out by the Institute of Digital Fashion.

In the past, NFTs have piqued the curiosity of the streetwear fashion industry, which has resulted in the release of collaborative products such as Adidas X Prada's "Re-Source" and Supreme X Yohji Yamamoto's "NF-Tee." The digital experiment that is being conducted at MVFW is, according to Guo Pei, an opportunity for the luxury label to continue moving couture fashion from the margins of Web3 into the consciousness of the general public.

STAFFONLY X STUDIO OFFICE

STAFFONLY X STUDIO OFFICE is one of the top Chinese fashion brands that is diving into Web3. They are known for their innovative designs and unique perspectives, which have won them acclaim both at home and abroad.

To mark its Fall 2022 collection launch, Chinese menswear brand STAFFONLY® launched "STAFFONLY®️ AUCTION," a virtual auction center designed to promote and sell the company's own collection of non-fungible tokens. The premium label collaborated with the creative generation workshop "studio office" to produce 3D virtual figures under the theme of "Being Liked," which will be shown as NFTs and sold at the brand's first virtual auction.

"The evolving technology and people's ideas surrounding the metaverse created an ideal atmosphere for our project," stated Shimo Zhou, Co-founder and Head of Design at STAFFONLY. "The NFT drop was a created, unique form for experimental performance for our audience, rather than a simple buy-and-sell activity." The series of NFT works was unveiled to collectors via the "STAFFONLY®️ AUCTION" internet museum in late March before its official public launch.

MOOSE KNUCKLES X MIA KONG

MOOSE KNUCKLES X MIA KONG is one of the top Chinese fashion brands that is diving into Web3. They are known for their edgy and streetwear-inspired designs, which have won them acclaim both at home and abroad.

Moose Knuckles, a Canadian luxury outerwear brand, and Chinese influencer and Dazed China's Style Director Mia Kong made their first foray into the metaverse with the release of an NFT created by Portuguese digital artist Tiago Marinho.

The non-fungible token featured a digitized version of one of Moose Knuckles' most iconic jackets, which was teased via Kong's Instagram page (@miakong999) in a campaign video titled WELCOME TO THE METAVERSE. The drop's hashtag, #mia kong#, received 532,000 Weibo reads, while Kong's Instagram post received over 5,000 views. The drop was available for bidding on the global NFT marketplace OpenSea, and it marks Moose Knuckles' first foray into the intertwined worlds of NFTs and digital.

JAY CHOU PHANTACi

The presence of major Chinese KOLs has been shown to increase NFT hype. In January 2022, PHANTACi, a streetwear brand co-founded by Mandarin pop idol Jay Chou, released its first NFT drop. The NFT, titled "Phanta Bear," was limited to 10,000 copies at $974.60 (6,200 RMB) each and sold out in 40 minutes, with 3,000 sold in the first five minutes. PHANTACi's NFT practices have sparked widespread public interest on Weibo and WeChat, owing largely to Chou's personal influence. However, since the release, audiences have expressed concerns about the KOL's intentions, characterizing the non-fungible release as a profit-driven strategy rather than one that celebrates creativity, innovation, and authenticity.

INSTYLE CHINA X GEN-Z CREATIVES

On March 12, InStyle China launched InStyle ICON, a new media platform co-created by Gen Z talent with multidisciplinary backgrounds. The first NFC magazine and the first NFT magazine cover in the country are featured in the debut issue. The platform's launch follows the rebranding of InStyle China's parent company, Modern Media Holdings Ltd., as Meta Media Holdings earlier this year.

The rebrand is Haushang Media's attempt to become a leader in the metaverse, following the introduction of digital magazine MO in collaboration with Alibaba's Alimama (an Alibaba group marketing department) with the goal of targeting the metaverse market. NFT covers are becoming a viable method for publications to stay culturally relevant and expand their readership into new avenues not possible through print now that Chinese fashion media has officially entered the digital battleground.
Conclusion
As we have seen, Chinese fashion brands are making a big splash in the world of fashion, thanks in part to their innovative designs and unique perspectives. And with the rise of Web3, these brands are poised to take on even more of the global market. So if you're looking for some fresh new fashion ideas, be sure to check out some of China's top designers!