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Collaborative Year-end Highlights Global and Asian. December 2023

Collaborative Year-end Highlights Global and Asian. December 2023

12/19/23, 5:00 PM

Approaching the end of another week, we find ourselves drawn deeper into the collaborative world, fueled by lasting alliances and fervent fanbases. This week's issue delves into Kylie Jenner's reliance on the independent label Namilia for the launch of her upscale clothing brand Khy, the union of Kim Kardashian's Skims with Swarovski, Avenue & Son's venture into record label merchandise, and more.

This year-end's week's buzz in the collaboration sphere includes the official launch of Kiko Kostadinov's Asics Novalis line, Kendall Jenner's starring role in Jacquemus' holiday campaign, and the forthcoming release of Wales Bonner x Adidas.

Here, Adidas and Bugatti introduce a rare football boot paired with a digital twin From Heron Preston's collaboration with H&M to Martine Rose's project with Clarks, explore the rise of high-low fashion trends Discover the emergence of fashion-forward "grannies" challenging ageism in the industry Explore Arc’teryx’s touring exhibition making its mark in Shanghai, Shenzhen, and Beijing Thank you, as always, for your viewership.


1. Jigsaw x Roksanda — 27-Piece Collection, October 3, 2023
Collaborations remain pivotal to Roksanda's strategy, exemplified by successful lines with Fila, Barbour, and Lululemon, each resonating with a distinct consumer base.
2. Khy x Namilia — Debut Collection, November 1, 2023
Embracing independent designer labels worldwide, Kylie Jenner opts to launch her premier clothing line, Khy, in partnership with Namilia.
3. Skims x Swarovski — Crystal-Encrusted Shapewear, November 7, 2023
TikTok buzzes with videos showcasing "Skims and Swarovski," amassing a staggering 17.9 million views.


1. Tiffany & Co. x Shanghai Marathon Weibo witnesses the rise of #Tiffany Trophy (#蒂芙尼奖杯), amassing 806,000 reads, blending luxury and athleticism in the Shanghai Marathon collaboration. November 5, 2023
2. Avenue & Son x Undaloop Records Uniting streetwear with music and fashion, Avenue & Son collaborates with Beijing's Undaloop Records, bridging diverse cultural influences. November 5, 2023
3. JOOR & Shanghai Fashion Week Shanghai Fashion Week commands 655,000 fans on Weibo, and #Shanghaifashionweek attracts 836,300 views on Xiaohongshu, underscoring fashion week's burgeoning influence on social platforms. November 5, 2023.

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